Sameer mathur
130 SlideShares 45 Followers 24 Folgens
Personal Information
Beruf
Professor
Webseite
www.IIMInternship.com
Info
The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com
Kontaktdetails
Tags
marketing management scope of marketing core marketing concepts kotler the new marketing realities tasks necessary for successful marketing managemen case study marketing presentation koller strategic planning foreign markets ketler garr reynolds hbr article digital marketing branding steinway and sons marketing plan customer value core mar initiating a price change adapting prices initial prices jha keller setting prices consumers response to prices storytelling sticky messages public speaking
Mehr anzeigen
  • Dokumente
  • Infografiken
Aktuellste Beliebteste SlideShares

How can companies use packaging, labeling, warranties and guarantees as marketing skills ?

Vor 9 Jahren • 1281 Aufrufe

How can market leaders expand the total market and defend market share

Vor 9 Jahren • 4372 Aufrufe

Organisational structures used to oversee product development

Vor 9 Jahren • 307 Aufrufe

How should a company choose the most attractive

Vor 9 Jahren • 276 Aufrufe

How should business markets be segmented

Vor 9 Jahren • 214 Aufrufe

What are the requirements for effective segmentation

Vor 9 Jahren • 286 Aufrufe

What are the different levels of market segmentation

Vor 9 Jahren • 653 Aufrufe

In what ways can a company divide a

Vor 9 Jahren • 103 Aufrufe

What is the importance of marketing and scope of marketing?

Vor 9 Jahren • 243 Aufrufe

Main stages in development of new products

Vor 9 Jahren • 372 Aufrufe

Factors affecting the rate of diffusion and consumer adoption of newly launched products

Vor 9 Jahren • 779 Aufrufe

Chalenges in new product development

Vor 9 Jahren • 322 Aufrufe

How can companies combine products to create strong co-brands and ingredient brands

Vor 9 Jahren • 3549 Aufrufe

Why is product design important and what factors affect good design?

Vor 9 Jahren • 4891 Aufrufe

How can companies differentiate products?

Vor 9 Jahren • 4151 Aufrufe

What are the characteristics of the product and how do marketers classify products?

Vor 9 Jahren • 7213 Aufrufe

Tasks

Vor 9 Jahren • 78 Aufrufe

Tasks

Vor 9 Jahren • 171 Aufrufe

How can a company build and manage its product mix and product line?

Vor 9 Jahren • 1016 Aufrufe

Why marketing is important?

Vor 9 Jahren • 1854 Aufrufe