Sameer mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Aktuellste Beliebteste SlideShares

Sameer mathur

How do we define and classify services, and how do they differ from goods?

Marketing effects on customer value

What does a marketing plan include?

What is the best way to manage the new-product development process ?

What factors affect the rate of diffusion and consumer adoption of newly launched products and services ?

What are the Main stages in Developing new products and services?

Challenges faced by a company in developing new products and services

What does a marketing plan include?

How is strategic planning carried out at different levels of the organisation?

How does marketing affect customer value?

What are the tasks necessary for successful marketing management?

Managing new product development process

How has marketing management changed in recent years?

How can market followers or nichers compete effectively

In what ways can a company divide a

How should marketers adjust their strategies and tactics

What marketing strategies are appropriate at each stage

What are some core marketing concepts?

How can market followers or nichers compete effectively

How should market challenger attack market leader