Sameer mathur

45 Followers

The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

marketing management scope of marketing core marketing concepts kotler the new marketing realities tasks necessary for successful marketing managemen case study marketing presentation koller strategic planning foreign markets ketler garr reynolds hbr article digital marketing branding steinway and sons marketing plan customer value core mar initiating a price change adapting prices initial prices jha keller setting prices consumers response to prices storytelling sticky messages public speaking

Präsentationen
Dokumente
Infografiken

Aktuellste Beliebteste SlideShares

Sameer mathur

What are customer value, satisfaction, and loyalty, and how can companies deliver them?

How can marketers assess their return on investment of marketing expenditures?

What are the best metrics for measuring marketing productivity?

What constitutes good marketing research?

How is strategic planning carried out

What factors should a country review before deciding to go abroad

What are the major ways of entering a foreign market

What are the differences between marketing in a developed country and a developing country

How is strategic planning carried out

To what extent must a company adapt its products and marketing program to each foreign country

How to manage country of origin effects

How should the company manage it's activities

How can companies evaluate which markets to enter

How does marketing affect customer value

How should the company manage and organize its international activities?

What factors should company review before deciding to go abroad?

How do marketers influence country of-origin effects?

To what extent must the company adapt its product and marketing program to each foreign country?

What are the major ways of entering a foreign market?

How can companies accurately measure and forecast demand?