Lee Dale

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I bring digital leadership to organizations to help shape more capable teams. I've spent the past 15+ years working with organizations to help them realize the transformative capabilities of digital. From customer experience to service design, my day-to-day is spent helping organizations of all sizes learn how to leverage technology and human-centred design processes in ways that grow revenue while reducing costs and inefficiencies. This is led by an approach to systems thinking that guides teams towards delivering exceptional, intuitive experiences across all consumer touchpoints and related services.

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Lee Dale

Building Brand Communities

It’s the Experience That Makes the Product, Not the Features

An introduction to Say Yeah!

b5media Ad Sales

System strategy: the essential framework for driving customer experience and organizational effectiveness.

Value Pricing for Freelancers and Small Businesses