patmcgraw
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Unternehmen/Arbeitsplatz
Baltimore, Maryland Area United States
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www.mcgrawmarketing.com
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I provide college and university Presidents, Chief Academic Officers, Deans, and the heads of marketing and enrollment with the data driven insight necessary to improve student recruitment and retention in the near and long-term.
With market research, competitive intelligence, data analytics and strategic planning, I identify opportunities for success - new audiences to pursue, new markets to enter, new programs and services to develop and launch, etc.
And with my operational experience, I help launch and manage integrated recruitment and enrollment campaigns that attract, enroll and retain students more effectively - lowering the cost to enroll a new student, increasing retention rate
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marketing
101
workshop
associates
direct
dws
social media
b2b
social media marketing
demand generation
marketing strategy
referrals
lead
conversion
retention
management
interim marketing executive
social media strategy
lead generation
lead nurturing
lead scoring
customer retention
customer loyalty
sales strategy
customer experience
"lead nurturing"
"lead generation"
"lead management"
direct marketing
competitive intelligence
market research
loyalty
nurturing
recruitment
student
scoring
enrollment
sales
generation
blog
social
media
blogging
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