patmcgraw

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I provide college and university Presidents, Chief Academic Officers, Deans, and the heads of marketing and enrollment with the data driven insight necessary to improve student recruitment and retention in the near and long-term. With market research, competitive intelligence, data analytics and strategic planning, I identify opportunities for success - new audiences to pursue, new markets to enter, new programs and services to develop and launch, etc. And with my operational experience, I help launch and manage integrated recruitment and enrollment campaigns that attract, enroll and retain students more effectively - lowering the cost to enroll a new student, increasing retention rate

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patmcgraw

Interim marketing executive

Developing a Successful Direct Marketing Plan

Competitive Intelligence 101: An Introduction

Marketing and Sales Evaluation

Lead Scoring & Nurturing in Higher Education

Direct Marketing 101 Workshop 5

Direct Marketing 101 Workshop 4

Direct Marketing 101 Workshop 3

Direct Marketing 101: Workshop 2

Direct Marketing 101 Workshop 1

Sales and Marketing Optimization

Blogs: What are they (and why should you care!?)