Michael Barr

qdi strategies marketing strategy market research channels customer experience construction equipment value channel strategy consulting distribution strategy value capture voice of the customer discovery research innovation life cycle research customer journey maps tips customer journey steve bassill discovery ressearch b2b marketing direct versus distributor ace lowes hardware stores product line market segments market share likelihood to purchase innoavation trucks europe market assessment pricing market size fuel efficiency tires demand curve equipment growth strategy market shift value proposition distributors dealers channel conflict channel management brand strategy power tools marketing home depot marketing channels behavioral segmentation segmentation case studies go-to-market strategy