Michael Barr
8 SlideShares 11 Followers 34 Folgens
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Consultant
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Consulting / Advisory
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www.qdistrategies.com
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At QDI, we think of ourselves a little like Sherlock Holmes, except we are go-to-market detectives who help companies accelerate the adoption of new products. We assist you in creating: Products and overall value propositions – benefits and costs – that are a winning fit for your target markets Channels capable, equipped, and motivated to support your marketing effort Effective positioning that communicates value to your customers
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qdi strategies marketing strategy market research channels customer experience construction equipment value channel strategy consulting distribution strategy value capture voice of the customer discovery research innovation life cycle research customer journey maps tips customer journey steve bassill discovery ressearch b2b marketing direct versus distributor ace lowes hardware stores product line market segments market share likelihood to purchase innoavation trucks europe market assessment pricing market size fuel efficiency tires demand curve equipment growth strategy market shift value proposition distributors dealers channel conflict channel management brand strategy power tools marketing home depot marketing channels behavioral segmentation segmentation case studies go-to-market strategy
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QDI Strategies: Channel Strategy and Management Project Example

Michael Barr • Vor 8 Jahren
Personal Information
Beruf
Consultant
Branche
Consulting / Advisory
Webseite
www.qdistrategies.com
Info
At QDI, we think of ourselves a little like Sherlock Holmes, except we are go-to-market detectives who help companies accelerate the adoption of new products. We assist you in creating: Products and overall value propositions – benefits and costs – that are a winning fit for your target markets Channels capable, equipped, and motivated to support your marketing effort Effective positioning that communicates value to your customers
Tags
qdi strategies marketing strategy market research channels customer experience construction equipment value channel strategy consulting distribution strategy value capture voice of the customer discovery research innovation life cycle research customer journey maps tips customer journey steve bassill discovery ressearch b2b marketing direct versus distributor ace lowes hardware stores product line market segments market share likelihood to purchase innoavation trucks europe market assessment pricing market size fuel efficiency tires demand curve equipment growth strategy market shift value proposition distributors dealers channel conflict channel management brand strategy power tools marketing home depot marketing channels behavioral segmentation segmentation case studies go-to-market strategy
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