Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Aktuellste Beliebteste SlideShares

Sameer Mathur

Purple Cow - Book Summary

Buyology - Book Summary

Integrated Marketing Communications to Build Brand Equity

Sales Promotion

Integrated Marketing Communications

Brand Positioning

Brand Mantra

The Consumer Purchase Decision Process

Definitions of Marketing

What is marketing?

Final assignment

Nancy duarte

How do we define and classify services, and how do they differ from goods

How can we improve service quality

How can companies use packaging, labelling, warranties and guarantees as market tools

How can companies differentiate products

Why is product design important and what factors affect a good design?

What are the characteristics of products and how do marketers classify products?

How can companies combine products to create strong co brands or ingredient brands

How can a company build and manage its product mix and product lines