Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Sameer Mathur

Präsentationen

Presentation is an Art

Rescue Powerpoint

Idea and Storytelling

Your Presentation is Bad

Great stories happen to those who can tell them

Art of presentation

Art of Presentation

Making ideas happen

Linkedin speaker series nancy duarte- By Mausumi

Garr's guide to a successful presentation

Linked in speaker series nancy duarte- By Mausumi

Garr's Guide to a Successful Presentation

How do consumer characteristics influence buying behavior?

What major psychological processes influence consumer responses?

How do consumers make purchasing decisions?

What is the business market, and how does it differ from the consumer market

Who participates in the business to-business buying process?

What are some core marketing concepts

How has marketing management changed in recent years

What are the tasks necessary for successful marketing management

What is the scope of marketing

Why is marketing important

How do business buyers make their decisions?

What are the characteristics of products and how do marketers classify products

How can companies differentiate products

How can a company build and manage its product mix and product lines

Why is product design important and what factors affect a good design

How can companies combine products to create strong co brands or ingredient brands

How can companies use packaging, labelling, warranties and guarantees as market tools

How can a firm develop and establish an effective positioning in the market?