Tom Chapman
7 SlideShares 33 Followers
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Southampton, United Kingdom United Kingdom
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at
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Education
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www.marketing101.co.uk
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Specialties: Internet and Services Marketing, Digital Media (Technical and Strategic), CRM & Digital Marketing Current Projects: Student Journey Mapping & Student Word of Mouth Referral choices and Methodologies linked with Social Media. Higher Education web presence effectiveness. The effectiveness of Responsive Design on Website interaction in terms of approach / avoidance behaviours and satisfaction within the mobile domain.
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services marketing marketing technology digital marketing advertising quality technical quality servqual researching service quality functional quality evaluating quality service defining service quality servqual instrument atmospherics physical evidence intermediaries services location services timing distributing services consumer behaviour social media online marketing lecture imc
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