Tom Chapman

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services marketing marketing technology digital marketing advertising quality technical quality servqual researching service quality functional quality evaluating quality service defining service quality servqual instrument atmospherics physical evidence intermediaries services location services timing distributing services consumer behaviour social media online marketing lecture imc

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services marketing marketing technology digital marketing advertising quality technical quality servqual researching service quality functional quality evaluating quality service defining service quality servqual instrument atmospherics physical evidence intermediaries services location services timing distributing services consumer behaviour social media online marketing lecture imc