Freyja Balmer
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Greater New York City Area United States
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Digital Product Leadership
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As Director of Product at Scripps Networks Interactive, I've grown food.com into the 2nd largest digital food product online, evolving it to appeal to new audiences while continuing to engage a loyal user base on multiple platforms.
Previously, I was Vice President of Product Development at SocialFlow, a Betaworks-incubated startup based in New York. SocialFlow develops technologies to optimize delivery of social messages and ads by applying predictive analytics to large volumes of real-time data from the Twitter firehose, Facebook APIs and other sources. SocialFlow was recently named the #1 Social Media startup by CIO.com, and was a winner of Facebook’s PMD Innovation Competition.
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food.com
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