Freyja Balmer

Greater New York City Area United States

Digital Product Leadership

As Director of Product at Scripps Networks Interactive, I've grown food.com into the 2nd largest digital food product online, evolving it to appeal to new audiences while continuing to engage a loyal user base on multiple platforms. Previously, I was Vice President of Product Development at SocialFlow, a Betaworks-incubated startup based in New York. SocialFlow develops technologies to optimize delivery of social messages and ads by applying predictive analytics to large volumes of real-time data from the Twitter firehose, Facebook APIs and other sources. SocialFlow was recently named the #1 Social Media startup by CIO.com, and was a winner of Facebook’s PMD Innovation Competition.