Somatica

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People don't see the world in "marketing channels" they just see brands and products through whichever touch points that suits their lifestyle. Yet businesses still structure themselves in a channeled manner. Why? Habits? Fear of change? Technology and consumer behaviour is changing at pace. People interact with brands on their terms, whenever and however they choose, and do so to enrich their lives and feel a part of something. Interruptive, intrusive and silo'd marketing no longer works. Somatica's "Centered Thinking" approach can help your business find that sweet spot between brand proposition and consumer wants and desires.

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Aktuellste Beliebteste SlideShares

Somatica

iBeacon and Bluetooth LE: An Introduction

60 Minute Brand Strategist: Extended and updated hard cover NOW available.

FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings

Power Of People

Using Twitter to Connect with Audiences

Brand Advocacy: More Talk. More Action

Brand U.0 David Armano

Nine Observations, Barcelona, November 2008