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Centered Thinking in a Fragmented World
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www.somatica.co.uk
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People don't see the world in "marketing channels" they just see brands and products through whichever touch points that suits their lifestyle. Yet businesses still structure themselves in a channeled manner. Why? Habits? Fear of change?
Technology and consumer behaviour is changing at pace. People interact with brands on their terms, whenever and however they choose, and do so to enrich their lives and feel a part of something. Interruptive, intrusive and silo'd marketing no longer works.
Somatica's "Centered Thinking" approach can help your business find that sweet spot between brand proposition and consumer wants and desires.
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Personal Information
Beruf
Centered Thinking in a Fragmented World
Webseite
www.somatica.co.uk
Info
People don't see the world in "marketing channels" they just see brands and products through whichever touch points that suits their lifestyle. Yet businesses still structure themselves in a channeled manner. Why? Habits? Fear of change?
Technology and consumer behaviour is changing at pace. People interact with brands on their terms, whenever and however they choose, and do so to enrich their lives and feel a part of something. Interruptive, intrusive and silo'd marketing no longer works.
Somatica's "Centered Thinking" approach can help your business find that sweet spot between brand proposition and consumer wants and desires.
Tags
social media
karl havard
social
somatica
media
brand
digital
socialmedia
tbg
tbg digital
facebook
customer journey
social web
econsultancy
online
experience
branding
strategy
subconscious
buzz
market
marketing
research
engagement
roi
twitter
advertising
online influence
behaviour
motivation
brand trust
trust
consumer
fmri
cluetrain
manifesto
sub-conscious research
decode
peak end effect
behavioural economics
real time
pew research
fatigue
measurement
metrics
new york times
kred
klout
eye tracking
display
ads
zeitgeist
fodm
aardvark
bain
zmot
identity
consumer journey
brand trust cube
brand trust cube
ucas
tfma
technology for marketing & advertising
social media measurement
tfm&a
social media advocacy
cube
retail
conversation
blog
blogs
blogger
bloggers
Mehr anzeigen