Work★Helping B2B Leaders increase their marketing ROI ★Personal Productivity Expert★ Marketing Automation pioneer★Speaker
Industry Advertising / Marketing / PR
About My passion is driving marketing change linked to improved business results. Whether you need short term help to determine strategic priorities, or longer term engagements to help lead and deliver the desired changes, I can bring a wealth of first-hand experience learned through successfully leading projects at IBM and more recently via my own consultancy business (www.purplesalix.com).
I help large global tech companies, SMEs, early stage startups, and Marketing Agencies. Recent projects have included:
- Marketing Transformation for a global telco player around customer-centricity, marketing automation, scalable processes and cultural change
- B2B Initiative launch for a major Financial...