Personal Information
Unternehmen/Arbeitsplatz
San Francisco Bay Area United States
Beruf
Strategist at Organic
Branche
Advertising / Marketing / PR
Info
How to build a strategist like me:
1) Take a college student with an anthropology/theatre double major.
2) Layer on three years of working in marketing for a small business.
3) Add two years of learning about planning from people who learned their lessons in the field.
4) Set with experience in integrated planning for CPG (beauty & pet) and Pharma clients.
5) Add a layer of B2B brand building and content marketing
6) Garnish with optimism.
Specialties: Brand belief/ behavior development, audience segmentation, data analysis, network analysis, multi-platform strategy, customer insight, self-defense instruction.
Tags
marketing and advertising
archetypes
planning
content marketing
semiotics
branding
social networking
content consumption
web culture
target audience
kfc
coke
nutro
at&t
pepsi
pedigree
case studies
brawny
l.l. bean
cause marketing case studies
cause marketing
american express
behavioral psychology
insights
strategy
hero and the outlaw
art history
content calendar
editorial calendar
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