Emily Hean

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How to build a strategist like me: 1) Take a college student with an anthropology/theatre double major. 2) Layer on three years of working in marketing for a small business. 3) Add two years of learning about planning from people who learned their lessons in the field. 4) Set with experience in integrated planning for CPG (beauty & pet) and Pharma clients. 5) Add a layer of B2B brand building and content marketing 6) Garnish with optimism. Specialties: Brand belief/ behavior development, audience segmentation, data analysis, network analysis, multi-platform strategy, customer insight, self-defense instruction.

marketing and advertising archetypes planning content marketing semiotics branding social networking content consumption web culture target audience kfc coke nutro at&t pepsi pedigree case studies brawny l.l. bean cause marketing case studies cause marketing american express behavioral psychology insights strategy hero and the outlaw art history content calendar editorial calendar

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Aktuellste Beliebteste SlideShares

Emily Hean

Uncovering Brand Archetypes

5 attention zones in the age of the internet

Cause Marketing Lessons Learned

Insight Paths, a book summary in 24 slides

Archetype Overview with brand examples & character compass

Content calendar vs Editorial calendar