Christian Lafrance
35
Followers
Personal Information
Unternehmen/Arbeitsplatz
Sydney, Australia Australia
Beruf
Customer Driven Innovation & Experience - CX Director M&C Saatchi
Branche
Design
Info
Experience across the entire Customer Experience design lifecycle with a focus on strategy and innovation to create products/services that resonate with customers, enable competitive advantage and drive more value per customer.
CUSTOMER EXPERIENCE STRATEGY
- Expertise in managing and communicating customer research to generate actionable insights and derive strategy & designs across multiple channels.
- Complete customer life-cycle analysis and modelling: aptitude to identify pain points and opportunities to differentiate and increase conversion/retention.
- Ability to reconcile customer experience and business viability – holding two multifaceted Master degrees ranging from design, inno...
Tags
jtbd
marketing
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