The Story Lab
220
Followers
Personal Information
Unternehmen/Arbeitsplatz
Melbourne, Australia, Victoria Australia
Branche
Advertising / Marketing / PR
Webseite
about.me/paulchappell
Info
I have been working in advertising, marketing and media for the past 24 years, traversing both traditional and digital media in creative and strategic roles.
Currently I'm GM of The Story Lab, a global network of content agencies in the Dentsu Aegis Network. We develop comprehensive content solutions from strategy through to production, distribution, integration, amplification and performance management. It's an exciting path to be forging, working with local and global brands to tell meaningful brand stories that disrupt the old school model of marketing and advertising.
I love the challenge of migrating clients from traditional thinking to digital thinking, and combining both channels...
Tags
content marketing
branded content
advertising
marketing
content
video marketing
digital marketing
branding
content strategy
business
content planning
agency
content is king
new media
strategy
storytelling
communications
digital strategy
trends
future
technology
online video
brand strategy
brand archetypes
innovation
adma
video site maps
social media
twitter
facebook
video
film
google
australia
conversion
melbourne
youtube
contests
video seo
Mehr anzeigen
- Präsentationen
- Dokumente
- Infografiken
Why Content Marketing Fails
Rand Fishkin
•
Vor 10 Jahren
Digital Strategy 101
Bud Caddell
•
Vor 10 Jahren
Pixar's 22 Rules to Phenomenal Storytelling
Gavin McMahon
•
Vor 10 Jahren
What is strategy?
Dr. Marc Sniukas
•
Vor 14 Jahren
Archetype Overview with brand examples & character compass
Emily Hean
•
Vor 10 Jahren
10 PowerPoint Templates That Don't Suck
Presentation Panda
•
Vor 8 Jahren
Brand Positioning Workshop
Beloved Brands Inc.
•
Vor 11 Jahren
Death To Bullshit
Brad Frost
•
Vor 11 Jahren
Blue Ocean Strategy
Yodhia Antariksa
•
Vor 17 Jahren
Top 15 for '15: 2015 Marketing and Advertising Trends
HubSpot
•
Vor 8 Jahren
Content Strategy: Content is King!
Karen McGrane
•
Vor 14 Jahren
[Report] The Rise of Digital Influence, by Brian Solis
Altimeter, a Prophet Company
•
Vor 12 Jahren
A six step content marketing model
Steven Van Belleghem
•
Vor 12 Jahren
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
Idris Mootee
•
Vor 15 Jahren
What is a great digital creative brief
Julian Cole
•
Vor 11 Jahren
A Framework for Social Analytics
Susan Etlinger
•
Vor 12 Jahren
Strategy Grand Tour
arvetica
•
Vor 16 Jahren
Sample creative briefs
josue_cerda
•
Vor 12 Jahren
Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Joe Pulizzi
•
Vor 8 Jahren
Digital content trends 2013
Neil Perkin
•
Vor 11 Jahren