Personal Information
Unternehmen/Arbeitsplatz
Melbourne, Australia, Victoria Australia
Branche
Advertising / Marketing / PR
Webseite
about.me/paulchappell
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I have been working in advertising, marketing and media for the past 24 years, traversing both traditional and digital media in creative and strategic roles.
Currently I'm GM of The Story Lab, a global network of content agencies in the Dentsu Aegis Network. We develop comprehensive content solutions from strategy through to production, distribution, integration, amplification and performance management. It's an exciting path to be forging, working with local and global brands to tell meaningful brand stories that disrupt the old school model of marketing and advertising.
I love the challenge of migrating clients from traditional thinking to digital thinking, and combining both channels...
Tags
content marketing
branded content
advertising
marketing
content
video marketing
digital marketing
branding
content strategy
business
content planning
agency
content is king
new media
strategy
storytelling
communications
digital strategy
trends
future
technology
online video
brand strategy
brand archetypes
innovation
adma
video site maps
social media
twitter
facebook
video
film
google
australia
conversion
melbourne
youtube
contests
video seo
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Präsentationen
(5)Gefällt mir
(44)The creative process for programmatic: A guide for marketers
IAB Europe
•
Vor 7 Jahren
Brand Positioning Workshop
Beloved Brands Inc.
•
Vor 11 Jahren
The lean brand in 999 words
Robert-Emmanuel Mayssat
•
Vor 9 Jahren
[Report] Defining and Mapping the Native Advertising Landscape, by Rebecca Lieb
Altimeter, a Prophet Company
•
Vor 10 Jahren
The State of Native Advertising
Joe Pulizzi
•
Vor 10 Jahren
Native advertising masterclass
Rafat Ali
•
Vor 10 Jahren
Why Content Marketing Fails
Rand Fishkin
•
Vor 9 Jahren
What is a great digital creative brief
Julian Cole
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Vor 11 Jahren
Globalising Content for an International Audience
Typeset
•
Vor 9 Jahren
Share this millennial study_2014
ShareThis
•
Vor 9 Jahren
Culture of Content Webinar
Rebecca Lieb
•
Vor 9 Jahren
Welcome to the Funnel - Social and Content Distribution Strategies
Jason Miller
•
Vor 10 Jahren
The Next Generation Content Is The Product
Helge Tennø
•
Vor 8 Jahren
Living in a Connected, Collaborative but “Dis-integrated” Society - Simone Cicero Keynote OuiShare Forum
Simone Cicero
•
Vor 8 Jahren
#ConversionDay - BRANDING: From Conversations to Conversions in 5 Steps
Voice Agency
•
Vor 8 Jahren
Archetype Overview with brand examples & character compass
Emily Hean
•
Vor 10 Jahren
10 PowerPoint Templates That Don't Suck
Presentation Panda
•
Vor 8 Jahren
Top 15 for '15: 2015 Marketing and Advertising Trends
HubSpot
•
Vor 8 Jahren
Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Joe Pulizzi
•
Vor 8 Jahren
Strategic Brand Management
Filiberto Amati
•
Vor 9 Jahren
Sample creative briefs
josue_cerda
•
Vor 12 Jahren
Nathalie Nahai - The psychology behind persuasive storytelling
Nathalie Nahai
•
Vor 10 Jahren
Pixar's 22 Rules to Phenomenal Storytelling
Gavin McMahon
•
Vor 10 Jahren
Constant Content: Creating an Editorial Plan That's Relevant, Timely & Integrated
Patty Radford Henderson
•
Vor 13 Jahren
Digital Strategy 101
Bud Caddell
•
Vor 10 Jahren
FYI Report Live: Adobe Digital Symposium 2013
Isobar Australia
•
Vor 10 Jahren
Content Strategy: Content is King!
Karen McGrane
•
Vor 14 Jahren
Death To Bullshit
Brad Frost
•
Vor 11 Jahren
Content Strategy for Responsive Websites
Clarissa Peterson
•
Vor 11 Jahren
Digital content trends 2013
Neil Perkin
•
Vor 11 Jahren
Personal Information
Unternehmen/Arbeitsplatz
Melbourne, Australia, Victoria Australia
Branche
Advertising / Marketing / PR
Webseite
about.me/paulchappell
Info
I have been working in advertising, marketing and media for the past 24 years, traversing both traditional and digital media in creative and strategic roles.
Currently I'm GM of The Story Lab, a global network of content agencies in the Dentsu Aegis Network. We develop comprehensive content solutions from strategy through to production, distribution, integration, amplification and performance management. It's an exciting path to be forging, working with local and global brands to tell meaningful brand stories that disrupt the old school model of marketing and advertising.
I love the challenge of migrating clients from traditional thinking to digital thinking, and combining both channels...
Tags
content marketing
branded content
advertising
marketing
content
video marketing
digital marketing
branding
content strategy
business
content planning
agency
content is king
new media
strategy
storytelling
communications
digital strategy
trends
future
technology
online video
brand strategy
brand archetypes
innovation
adma
video site maps
social media
twitter
facebook
video
film
google
australia
conversion
melbourne
youtube
contests
video seo
Mehr anzeigen