Lisa Trager

Greater New York City Area, NJ United States

Senior Manager, Digital & Content Strategy Verizon Wireless, Digital Operations, Support

Advertising / Marketing / PR

Results oriented senior Content and Digital Strategist who uses research, analysis, and strategy to engage the right audience at the right time through a unified omni-channel approach. Core Competencies • Develops comprehensive omnichannel strategies to be used across desktop, mobile, social, CRM, and offline initiatives • Expertise in the area of telecommunications, healthcare, pharma, and financial services • Engages consumers through market and ethnographic research • Delves into analytics and keyword research to gain empirical evidence • Uses content as a driver to deliver relevant and engaging experiences for the targeted audience • Drives traffic through SEO, ...