TC Miles

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15 years experience in strategy and effectiveness-based communications in leading agency and corporates. I specialize in 'service' businesses (telecommunications, financial services, utilities), creating clarity, interest, loyalty and growth where complexity, perceived low engagement and dissatisfaction exists. My work involves collaboration with c-level management generating consensus and clear direction to build & execute marketing plans, be it brand development, channel management, segmentation and through-the-line communication. I love simplicity.

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TC Miles

The Psychology of Love & 'Pulling'

Crowdsourcing

Importance of action orientated communications

Find your enemy in marketing

An introduction to Behavioural Economics