Noor Ashikin Aziz

Singapore, Singapore Singapore

Senior Leadership, Brand and Digital

Advertising / Marketing / PR

Taking digital forward - Leadership in the purpose-driven consumer space. As digital moves front and center into everyone’s lives, companies are transforming themselves to meet behaviours that is focused on ‘let-me-do-what-I-want-to-do-and-make-it-delightful’ space. I help catalyse that transformation. Today no longer is your organisation competing against another. Your traditional product revenue structures are getting disrupted by always newer, more agile, better at customer experience startups. Think Google, Twitter, Facebook, Netflix, Uber, AirBnb, GrabTaxi, Amazon, Zalora, and many others. Disruption happens and it will continue. For agencies, the storytelling approach...