Rachel Beer

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I am a fundraising, marketing and communications professional that helps charities attract, develop and retain supporters, and develop diverse, profitable, sustainable income streams. Much of my work utilises digital, including social, media and I advise a variety of charities on how to use these newer channels, alongside the more traditional ones, to achieve their fundraising, marketing, volunteering, campaigning and communications objectives. I also work with other brands - within and outside the traditional charity sector - that do the world some good.

fundraising charity twitter charities nonprofit marketing notforprofit socialmedia communications social media nfptweetup socialweb facebook digital beautiful world measurement charitycomms change email case studies youtube iof donor development donors donations data social web online media trust giving campaigning not-for-profit collaboration events fundraising sofii affiliate marketing display advertising integrated national convention listening ncvo just giving kindle future supporter journeys ltv net value user experience roi usability information architecture analytics keywords search web20 seo tools metrics metadata brand seminar donor strategy data analysis lifetime value return on investment stewardship trends eproductive insight donor care gift aid charity shops integration community social networking web 20 communities ning lvcs conference cascade introduction display simonfrank agency beautifulworld justgiving rachelbeer jonathanwaddingham adamwaller stevebridger aid christian just media social

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Rachel Beer

Major Gifts: Moves Management Made Easy

What The F**K is Social Media?

Branding 2.0 & Social Media

Social Media Measurement

Social Media - from theory to praxis

The Financial Crisis: an Historical Perspective

The Gamification of...Everything?

Tracking the success of your digital marketing campaigns

How small charities can apply the techniques of big campaigns

Why Twitter Matters

Internet Trends031808meeker

Huddle.net - Hiring a Team of Peers

Web 2.0 & Brand Advocacy

CharityComms 2020

Webcom Montreal

Flickr for the Cultural and Heritage Sectors

Helen Milner Digital Inclusion The Evidence April 2009 National Digital Inclusion Conference London

An Introduction to Social Media for Charities

The future of Facebook fundraising - IoF National Convention 2012

Social Actions' Change the Web Challenge