Patrick Hanlon

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Founder and CEO of THINKTOPIA®, Patrick Hanlon is recognized as one of the leading strategic brand innovation practitioners in the world. THINKTOPIA® specializes in defining the juicy intersection where consumer needs meet company capabilities to launch new brands, re-engineer existing products and services, design corporate culture and hotspur new ideas to propel brand strategy, define market positioning, social media connections, brand narrative, naming ideas, design, and whatever other thinking is necessary to contribute partnership and value. Some of our work is based on Hanlon's book Primal Branding, which has changed the way people look at brands and anticipated online social ...

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Patrick Hanlon

Lets kill-some-common-myths-about-branding

Startups Rule #1: Nobody Cares

Start Me Over® slideshare

Primal branding for creating internal brand communities thinktopia®

Primal Branding Thinktopia®