Scoop.it

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I'm a content creation powerhouse - part writer, part marketer who boasts a New York Press award for my early journalism work plus a Master's Degree in Direct and Interactive Marketing from New York University. My first ecommerce website, ACommonReader.com, was described by The Internet Cool Guide as "a jewel" way back in 1998. Only Amazon.com was as highly rated among online booksellers at that time. I grew the online store into 22% of sales in 2 years with SEO and a segmented, aggressively tested email newsletter. I also tested the website conversion rates for order buttons and product pages. After a few years as the Marketing Manager for that online retailer, I got my Master's De...

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