Jason Bootle

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Product + Service Designer helping business connect better with customers through research, design and hard work. Passionate about User Experience (UX), great Interaction Design (IxD) and Agile and Lean thinking. Founder of many small companies and projects including: • Director of Pop Gun UK. • Record labels Pop Gun Records, Sexy Diablo and Who's The Daddy Now? • T-shirt labels, My Old T-shirt and Knot For Climbing • Performing in numerous rock bands Lover of music + capoeira. Dança Da Liberdade! Specialties: User Experience (UX), Interaction Design (IxD), User Research, Accessibility, Digital Strategy and Social Media.

agile ux service design personal sport user experience learning team lean startup design thinking sports athletes reflective practice improvement marginal gains storytelling product management research don norman lean ux design agile software development performance digitalcroydon leanconf leancamp

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Jason Bootle

Design, principles and Lean UX

Building a reflective practice: What we can learn from elite sports – UX Cambridge 2016

Get direction! – How story mapping helps everyone (fast track version)

Don't look back: What we can learn from the sporting elite

Tiny habits: a tried and tested way to change behaviour