Martin Basdevant
4 SlideShares 60 Followers 45 Folgens
Personal Information
Unternehmen/Arbeitsplatz
Atlanta United States
Branche
Advertising / Marketing / PR
Webseite
www.pocket-content.com
Info
Creative and strategic marketing communications leader, with 10+ years experience contributing to the success of iconic and international brands by : - defining brand positionning - developing advertising campaigns and brand content - builiding digital strategies and PR programs. Recognized for his expertise focused on entertainment, fashion, sports, lifestyle and music. French native with an International experience of life.
Kontaktdetails
Tags
mp3 communication rainbows skyblog youtube marketing disque free dématérialisation valoriser pirate piraterie publicité art artiste stratégie universal sonybmg warner 2.0 web leveraging storytelling activation social media earned medias twitter conversation timing airbnb digital advertising tourism travel stratgique gnration radiohead peer usages comportement qualitative etude planning insight dailymotion messenger myspace mobile internet yorke
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How did Airbnb mix digital with a historical event to promote its positioning through an engaging storytelling?

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Radiohead In Rainbows : La gratuite ou l'art de bien vendre. (Un choix artistique, levier marketing ou représentation politique ?)

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