Laurence Vincent
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Personal Information
Unternehmen/Arbeitsplatz
Santa Monica, CA United States
Beruf
Chief Branding Officer
Branche
Writing / Publishing
Webseite
occasionalstory.com
Info
Laurence Vincent heads up UTA Brand Studio. He has developed brand strategies for Disney, Microsoft, Yahoo!, CBS, MasterCard, the NFL, Four Seasons Hotels, and vitaminwater. He is the author of Brand Real (AMACOM 2012) and Legendary Brands (Dearborn 2001).
Tags
branding
brands
brand dependence
brand attachment
consumer behavior
research
brand
strategy
mythology
symbolism
culture
narrative
storytelling
positioning
web
2.0
b2b
automotive
uta
cars
social media
samsung
apple
google
microsoft
brand strategy
identity document
marketing
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