Laurel Gerdine

Greater Boston Area United States

Marketing executive

Advertising / Marketing / PR

I am a business leader and marketing generalist with 20 years of entrepreneurial experience building organizations, innovating and driving results across functions, disciplines and business models. I believe understanding what the customer needs and delivering on that is at the heart of every function of every successful business. And I am hugely passionate about technology, education, mentoring and leadership development. Because with that, we can change the world. Specialties: Account based marketing, B2B, business development, buyer personas, buyer journey, content strategy and development, competitive positioning, CRM, customer insight, demand generation, event marketing, go-to-marke...