Luigi Centenaro

Milan Area, Italy Italy

BigName founder, business designer, creator of the Personal Branding Canvas

Advertising / Marketing / PR

What are the effects of macro-trends such as the Internet, globalization, digital transformation and other fast growing technologies in the workplace, especially in large companies? Facilitating an understanding of this phenomenon and initiating related changes is a priority for me and that's why BigName was born, the first company completely specialized in Professional Innovation for enterprises. Knowing and managing Professional Innovation fundamentals is not easy: it means giving people the skills they need to work on their own professional business models, leveraging their personal brand and activating their own personal digital transitions, so that they can become real stars of inn...