Kelley Lynn Kassa

Greater Boston Area, MA United States

Experienced B2B inbound marketing, content strategy and communications executive available for contract engagements.

I love figuring out what content will generate interest, drive and nurture leads, and convert prospects into closed sales. Blog posts, eBooks, white papers, case studies, infographics and even email campaigns can achieve the results needed if you have the right content strategy and the right person to create that content. And that's what I love to do. I have a deep understanding of the business-to-business and technology markets, with deep experience in enterprise software, business intelligence and analytics. Specialties: Content development and strategy, inbound marketing, social media strategy and execution, integrated PR and marketing programs, lead generation, product positioni...