Karen Fewell

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I am passionately interested in emotional connections to food and eating. On a personal level, it’s my wish for people to love food and food experiences in a way that isn’t detrimental to themselves or the planet. This personal belief is very much echoed by my business, Digital Blonde, whose mission is to understand the full impact of marketing on people’s emotional relationships with food. As a company we are moving towards this goal through our work on various marketing campaigns and strategies for food and hospitality clients, as well as a series of regular experiments. Digital Blonde’s experiments have included comparing on and offline emotional connections to food and depth of feelin...

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Karen Fewell

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