Juan Pablo Carrero / @maquinista
52
Followers
Personal Information
Unternehmen/Arbeitsplatz
Madrid Area, Spain Spain
Beruf
Strategic Planner Director at Wunderman Spain / Blast Radius
Branche
Advertising / Marketing / PR
Webseite
maquinista.blogspot.com
Info
My role is to define the strategy for the Brand in a digital environment considering multiple factors such as brand essence, market structure and competitors, relevant trends, consumer insights, and the value of the different communication channels given specific goals and conditions of the business model.
I have to support the creative work in terms of providing insights and briefing; and then evaluating the results in order to achieve the best creative quality to be delivered to the clients.
One of the most interesting parts of my job is to integrate different areas of expertise trying to facilitate teamwork (creativity, analytics, account management). I believe that integration is p...
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