Joe Cobbs
26 SlideShares 3 Followers 1 Folgen
Personal Information
Unternehmen/Arbeitsplatz
Cincinnati Area United States
Beruf
Professor of Rivalry & Riches in Sports
Branche
Entertainment / Sports
Webseite
http://sportsbusiness.nku.edu
Info
Associate Professor: research, teaching, and industry engagement in the Department of Marketing, Economics and Sports Business. Specialties include team rivalry, international sponsorship, and the business of Formula One racing.
Kontaktdetails
Tags
sports marketing sponsorship rivalry sports business formula one sport management college basketball derby northern kentucky university college sports marketing f1 prejudice discrimination schadenfreude soccer baseball college football football spb305 sponsor (commercial) brand equity brand management advertising sports fan identification hockey nfl brand awareness sponsor nku mls identification canada nhl competition economics csr networks network analysis social network analysis sna western carolina university promotions attendance
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Aktuellste Beliebteste SlideShares

Challenging unilateral brand spillover effects in sponsorship portfolios

Vor 10 Jahren • 578 Aufrufe

Sponsorship portfolio brand spillover effects

Vor 10 Jahren • 431 Aufrufe

NKU SpB 305 - Reds mkt segments

Vor 12 Jahren • 295 Aufrufe

NKU SpB 305 - NKU Athletics Rivalry

Vor 12 Jahren • 413 Aufrufe

F1 Sponsor - Stock Mkt Impact, Cobbs et al.

Vor 12 Jahren • 398 Aufrufe

Corporate Rivalry: Legal Battles in the Sponsorship War

Vor 14 Jahren • 431 Aufrufe