Jan Schmiedgen

design thinking innovation design marketing corporate culture branding organisational culture markenentwicklung brand consulting webdesign corporate identity case study ci case studies markenberatung oi interfacedesign corporate design brand development cd portfolio brand planning service design service innovation innovation management business model s-d logic user value change management business model innovation business model design business design innovation capabilities npd strategy value creation business ecosystem ecosystem value proposition customer value perceived user value value user experience value theory user experience design total customer experience management osterwalder change design intervention culture hacking cultural transformation digitalisierung produktmanagement gebrauchswert tauschwert co-creation wertangebot wert wertschöpfung service logik service-dominante logik s-d logik lean startup mobisol solar energy solar study diffusion leadership organizational change adoption bmgen professional training design methods bootcamp consumer value business model canvas service engineering design management value management service science ux uxd complex service systems design theory organization design holistic branding markeninszenierung brand building consulting pollution resource efficiency cradle to cradle globalwasteideas disposal upcycling health environment recycling reduce waste globalwasteidea repurpose zero waste trash recovery gwi reuse repair startup user research divergent thinking business exploration business anthropology trade offs prototyping extreme user constraints ontologie research geschftsmodell taxonomy taxonomie ontology reengineering