Sameer mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Aktuellste Beliebteste SlideShares

Sameer mathur

Saxonville sausage company- A Case Study

How does marketing affect customer value?

What are the pros and cons of database marketing?

Analysis MedNet.com Confronts "Click-through" competition

What are the components of modern marketing information system?

How is strategic planning carried out at different levels of the organisation?

What are the characteristics of the product and how do marketers classify products?

What makes up a marketing intelligence system?

Packaging,labeling,warranty and guarantee

Harvard Business case third(MedNet.com confronts "click through" competition)

Why is product design important and what factors affect good design?

1. How do consumers process and evaluate prices? (Chapter 13) (Anurag Kar)

UnME Jeans : Branding in Web 2.0

Product mix and product line

What are useful internal records for the mis system?

4. When should a company initiate a price change? (Chapter 13) (Anurag Kar)

How can market leaders expand the total market and defend market share

How can companies differentiate products?

What does a marketing plan include?

How can companies combine products to create strong co-brands and ingredient brands