Gravity Thinking

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SOCIAL FIRST COMMUNICATIONS We create ideas that are designed for where audiences are: social. This means that we take a social up rather than advertising down approach. It’s why we used online trolling to launch a new car brand, turned Twitter complaints into gin chat and made the school run into a Facebook mini-series. CULTURAL CONNECTIVITY We believe brands should be more like icons than products. Building icons means understanding trends and being immersed in everyday culture. Which is why we’re reading Reddit, not Campaign. It’s why we passed up Cannes for VidCon, and watch YouTube, not the top 10 on AdWeek.

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Gravity Thinking

Gravity thinking digital digest #89

Gravity Thinking Social Digest #51

Gravity Thinking Social Digest #46

Gravity Thinking Social Digest #42

Gravity Thinking Social Digest #25

Gravity Thinking Social Digest #26

Influencer Marketing 101

The Social Scriptures 2012

The Power of Social Intelligence

Changing media summit review: March 2011

Manscaping, tattoos and identity theft

Using data to put a face to your Facebook fans

Figaro Presentation December 2013

2014: The Year Of Content

4 key facebook metrics you should be using right now social media week 2013