The Difference Engine

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Farrah believes that a customer-centric approach is essential to designing innovative products and services. She created The Difference Engine to help companies apply this approach to drive brand and business growth. Her expertise in digital strategy and design; technology, web, and mobile trends; mobile utility; and product and service design ensures her clients’ brands and strategies deliver a seamless experience online and off. She has honed her expertise as an advisor to the world’s most respected brands, including Apple, Microsoft, Disney, Samsung and UPS. She has been a copywriter, digital creative director, group planning director, brand strategist, and innovations lead, working

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