Erwin van der Koogh

Melbourne Area, Australia Australia

Principal Consultant at Elabor8

Apparel / Fashion

The world is changing rapidly. The internet in general and social media in particular has changed the way we do business and interact with consumers. But even more importantly it has changed how consumers interact with each other. Business is no longer just about producing the highest quality widgets for the lowest cost, but about finding new business models, (co)-creating new supply chains and designing experiences. This has turned more and more employees into knowledge workers. Most other work has either been automated or out-sourced. And this trend is not stopping. Marc Andreessen explains it as: "Software is eating the world". More and more companies will soon be, or are already, IT ...