Bonehook

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I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I've been in pursuit of one audience or another ever since, first as a college journalist and later for American Rivers on Capitol Hill. I joined the agency business in 1997 in Salt Lake City. After working for seven agencies in five states, I started my own content marketing practice in 2009. Since then, I've worked closely with an array of positive companies, campaigns, and causes to find their brand truth and magnify it for their customer's benefit.

content content strategy content marketing conversational media marketing brand paid content web2.0 communications marketing communications creativity association of national advertisers university of texas careers pr advertising marketing and advertising story storytelling brand management brands copywriting relationship marketing digital marketing agile marketing owned earned social media media brand publishing boston geekend richard stallman dma stewart brand blogs socialmedia twitter

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Bonehook

Working in Advertising and PR

Brand Storytelling Creates Connections

Fundamentals of Business Writing

Using Agile Marketing Techniques To Inform Your Brand Content

Paid Content in 2012 and Beyond

Content for the Social Space

Conversational Media