Christian Vatter

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Commercial psychologist who helps companies to create sustainable bonds with their audience through branding and communication, services and customer experience, and physical spaces. An expert in Branded Customer Experience. Three principles guide my work: - Companies that create value for people are valued by these people in return. - How companies make people feel is more important than what they say about themselves. - Promise and fulfillment are two sides of the same coin, communication and experience need to be planned together.

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Christian Vatter

The Essentials of Brand Building

Service Branding – Designing for distinction

Branded Customer Experience – Bridging promise and fulfillment

Service Design Global Conference 2014 – Best Slides

The Experience is the Message – Creating Unique Airline Brand Experiences

Brand Services – A user centric marketing tool

The Essentials of Brand Strategy - General Assembly Class