Dr. Augustine Fou - Independent Ad Fraud Researcher

digital marketing display ads ad fraud programmatic ad tech media buying video ads search ads traditional advertising digital ad fraud click fraud advertising digital strategy digital advertising marketing cpm digital media bots facebook mobile tv advertising cpc display ad fraud social media marketing digital ads mobile marketing cpc fraud ctr social media search engine optimization innovation facebook ads cpm fraud ad blocking malware fake traffic ad networks mobile ads digital sem google online video search marketing paid search tv ads nht fake impressions ad impressions seo video ad fraud traditional marketing search ad fraud ad spending ad exchanges mobile apps benchmarks facebook advertising analytics twitter programmatic display fraud trends viewability impression fraud botnet ecommerce smartphone search volume search online advertising augustine fou ivt cybercrimes search fraud bot traffic television advertising linkedin branding premium publishers digital ad spend botnets privacy business and economy marketing and advertising pinterest display advertising crowdsourcing digital media buying ad tech mobile fraud bot fraud digital video targeting organic search roi google analytics cyber crime cybersecurity ad fraud sizing fake clicks twitter ads mobile vs desktop facebook ad exchange facebook display ads smartphones click through rate streaming video video advertising youtube b2b browser share hacking marketers supply chain sourced traffic rtb fake sites brand safety fake ads fraud budget allocation big data apps tablets procurement print ads impressions social media strategy geolocation fraud detection conversion rate humans vs bots fake ad impressions ad optimization wearables digital ad spending affiliate fraud digital forensics mobile broadband mobile share phishing viewability of display ads security ad waste social media ads banner ads digital marketing mix conversions performance marketing b2c music tablet mobile devices amazon site traffic goog television advertisement social amplification pharma marketing unified marketing fouanalytics bot detection sivt givt geotargeting invalid traffic fake devices counterfeit goods views generated by bots non human traffic cyber attack cyber criminals fake apps effectiveness of advertising digital media spending allocation of digital budgets purchase funnel humans fake accounts bad guys fake views video views fake pageviews mobile display ads fake websites hackers desktop cpc fake profiles chrome safari dsp digital consigliere newspaper advertising magazine advertising smartphone usage local marketing online print internet tv benchmarking ctr benchmarks social ads ott personal information market share google trends software movies average revenue arpu yhoo curation adwords facebook vs twitter laptops business impact reach and frequency iphone television magazines chief digital officer groupon webmd mobile advertising display ad networks business strategy business model google search cable tv metrics search advertising customer insights search optimization ctv ads site analytics supply path optimization firefox measurement ctv app install fraud #defendthespend domain spoofing dmas fraud filters case study campaign optimization information security iot media non-human traffic missing link marketing customer journey client journey bot activity whiteops solve media ddos online ads direct response viewability of video ads ad agencies digital vs tv video content tv ad spending mobile malware offline retail consumer journey wearable technology ad budgets iab behavioral targeting optimization spider.io lead fraud superbowl ads radio wasted ad dollars twtr ad revenues ad load ad spend ad inventory netflix porn sites microsoft suspicious activity ad ctr digital strategy consulting retail advertisers blackhat techniques gray hat techniques content marketing views twitter advertising suspect traffic digital coupons verizon wireless real time bidding web traffic commission agency compensation mobile health mhealth search ad display ad traditional vs digital budget video ad cpm display ad cpm physicians credit card fraud facebook fraud protecting privacy augustine privacy agreements personally identifiable information snapchat mobile cpc desktop vs mobile identity theft traditional ads fbx sponsored stories internet explorer display ad impressions digital roi examples photoshop investment thesis effectiveness hardware chromebooks desktop pcs netbooks video streaming mobile video ads dr augustine fou in-store viewable impressions facebook fans display ad ctr trend analysis native advertising dtc coke coca cola advanced analytics aol ad supported newspapers comparing ctrs time shifting dvr brands education affiliate marketing cpg ppc social networks digital audit mobile phone fb yahoo cpa revenue share digital insights sharing android blackberry desktop pc linkedin vs facebook stock prices facebook fans greater than magazine circulation; f pcs context sourcing newspaper ipad manufacturers fashion stock price website traffic marketshare pharma advertising online marketing native value associative value local advertising location based ads digital camera content knowledge management enterprise celebrity endorsement premium cable apple retail sales cpms chief digital strategist search engine marketing crowd funding crowd sourcing crowdfunding second screen cost per thousand integrated marketing auditing nht/ivt arbitrage hidden costs publisher revenues adtech programmatic media buying digital campaigns microsoft edge operating system share faked referrers ad blocking rates revenue models cpl dooh youtube cpms twitter cpms pinterest cpms snapchat cpms facebook cpms digital out of home cpm cookieless android ads ios ads audit google adwords facebook marketing spam efficiency outcomes click locations on-site measurement cpi content discovery video fraud mrc influencers fraudulent mobile apps fake users pop-up traffic pop-under traffic redirect traffic manipulation data collection cyber security computer crimes cybercrime web analytics referral traffic frequency caps deviceids opera mini edge uc browser ie internet usage publishing surveillance marketing working media tax long tail hypertargeting humor pmp claims settlement class action verification companies dmp traffic laundering media allocation roas geolocations geographical distribution data driven dma whitelists blacklists geodata naked ad calls fees mark up profit margin private marketplaces direct buys iab 2016 entertainment piracy domain names video liveramp #rampup17 data mining content piracy exploits pixel stuffing domain laundering risk management website laundering internet of things threats ad buying impression laundering consumers pharma ad spending web 3.0 web 4.0 information velocity tv watching worldwide ad spending total media spend 2015 digital share of ad spending atm malware bank robberies somali pirates online shopping shopping online ad stacking non viewable ads 2015 tv commercials superbowl 49 ad recall unified marketing framework digital is a philosophy fake web pages missing links mcdonald's purchase journey form fraud productivity of video ads in video player major media dstillery rocket fuel telemetry fraud bots fraud estimates buy traffic mobile simulators mobile ad fraud video starts viewing growth ad starts anti-fraud webinar in-target on-target cyberattack impact confirmed bots confirmed humans bot fingerprinting bing ads improvely oopgo fraudlogix rocketfuel mdotlabs distilnetworks adometry pixalate are you a human forensiq integral ad science doubleverify mitigation detection sizing digital fraud iab fy 2013 fraud benchmarks bot fraudulent traffic bot pageviews how large is digital ad fraud sizing the digital fraud problem hits to a website digital fraud celebrities fitness tracking activity tracking fitness apps fitness cookie stuffing criminals insourcing in-house suspicious views ads ad campaigns scam artists whatsapp encrypted email private key pgp secure email end-to-end encryption silent circle non-traceable public key social media engagement technical forensics over-the-top video cord cutting one-way media fashion brands customer engagement two-way media magazine ads on-demand for real world digital revenues translation image recognition solving captcha captchas how to make your own google map make and share custom map how to make google map diy google map make your own map tv videing patient education digital marketing for pharma digital time tv time internet time time spent in digital budget allocated to digital digital ad spend share breakdown by industry online display video ad viewability time spent on internet per day time spent online vs tv nielsen online video advertising growth trends digital ad format video ad growth percent of digital allocated to video online videos ad spend by industry holding companies digital tactics ipharma 2014 pharma d2c adblock plus ugc consumer generated content crowd sourced content business omnicom group social commerce display ad productivity video ad productivity cable companies pay-tv streaming display plus search does display work with search display synergizing with search paid ads in-stream advertising sponsored content minutes watched video viewers word of mouth fake video views fake ad views virus ad viewability viewability rate etail retail stores what consumers would buy consumer behavior cable networks original video content tv networks cable advertising traditional tv advertising traditional advertisng business innovation marketing innovation idea percent of ad budgets to digital implications futurist future trends definition of trends human visits purchase intent purchase decisions most influential ecommerce as share of retail share of retail computers internet adoption truth in advertising facebook page reach organic facebook reach cable tv ad spend network tv ad spend strategy pr marketing digital technology tr audience targeting cell phones mobile technology waste reduction how to prevent digital ad fraud fighting fraud fraud prevention how to mitigate digital ad fraud solving digital ad fraud cost per engagement facebook ad fraud safety ad targeting brand satefy cost per view video ad inventory cpv fraud tradit display ads search ads #superbowl superbowl 2014 #sb48 site search syndication tv broadcast tv brand advertisers fruad t-mobile telecom at&t pay per click lnkd digital album sales 2013 track sales declined digital track sales digital music music sales music download nsa 4k hdtvs 2014 traditional ad spend grpn google algorithm change view throughs video ad impressions ads per page ads per user ad benchmarks cpm benchmarks wasted impressions hidden ads best practices traffic fraud lead generation fraud brand advertising worldwide ad spending forecast glamour magazine hbo facebook followers circulation disney channel fake videos youtube videos fake facebook profiles desalination power plant solar power solar technology nokia lack of innovation insurance advertisers bot nets how many ads per page ads on page count of ads on page cpc ads fraudulent clicks clicks per person ad performance sears walmart jcpenney macys proof positive search forensics ad forensics clicks digital strategy unified marketing digital marketing training digital marketing courses q3 2013 quarterly ecommerce numbers fraudulent sites ad detection video ad keyword optimzation porn video seo google algorithm fake content sites bot net click throughs comments content sharing fraud investigation online ad fraud ad social media advertising steakhouse brooks brothers high end fashion mobile shoppers mobile ecommerce surfing adap.tv fraudulent websites fraudulent ad impressions traffic inflation ad tracking tracking detection keyword data encrypted search referring keyword fsi coupons display ad waste video ad waste digital ma trending and popularity artists mobile internet cell phone agencies google product listing ads text search ads google ads nexus 7 lte google nexus 7 nexus 7 (2013) shopping checking prices ad block extension adblocking ad block ad blocking plugin browser social networking desktop vs mobile social networking on mobile social networking by age group broadband internet dialup internet home broadband home dial-up fee annual review agency advertiser agency fee fee based project based social search curation is king top topics subreddit categories reddit projections revenue growth fb display ads fb ads benchmarking display ads display vs search click distribution of paid vs organic search benchmarks natural search mobile ad revenue ecpm. display ads video vs display desktop cpm mobile cpm optimizing facebook mobile facebook desktop scientific journals influencer digital trends phish spear phishing counterfeit twitter fake twitter fake followers fake drugs counterfeit drugs fake tech counterfeit tech counterfeit products film cameras 35 mm cameras smartphone camera virtual art livephotoframe picturesandbox examples of facebook fraud click farms like farms fashion magazines websites publicis merger omnicom search trends ugg boot lululemon s crocs outlook fake marketing chipotle desktop computer mobile device paradox of choice itunes tv streaming movie downloads google play hackers spying user agreements sharing user details sharing data fast followers technology innovation gmail hotmail personal data security vulnerabilities videos unsafe leaked images security flaws mobile ad spend social media ad spend local vs national desktop activities adware fbishing thin films molecular self-assembly organic leds user engagement social media stats twitter benchmarks page impressions adisolation top ranking factors facebook benchmarks customer lifetime value clv top formats of ads format benchmarks opera web browser browsers viewable rate not in view low roi not viewable zero roi calculating roi digital marketing case studies roi case studies how many display ads per month how many tv ads per month free photo editing finance revenues investment creative cloud photo editor adobe photoshop creative suite wbmd investment management bot clicks bot generated fraudulent pages ssp performance false clicks key metrics demand side platform trend forecasting tech trends multitasking devices marketing mix agency trading trading desks video ad ctr mobile video ad formats ad types ultrabooks pc market notebook pcs top concerns cmo top objectives music discovery musicsamplr trending twitter music social sharing facebook. facebook fans post click action tv viewing users search more user search patterns longer tail keywords users search more savvy cms community management open source private portal portal day trading s&p stocks silver gold stock trading commodities global ad spending measured media us ad spending ad ecosystem marketing frameworks paid earned owned zmot retailers showrooming web apps native apps html5 mobile display print advertising newspaper ad revenue ad pages stats social logins retargeting smartphone oem smartphone manufacturer ios smartphone os competitive advantage social actions experiential marketing native monetization native revenues mobile traffic list of ad networks percent of traffic shopper insights video games mobile application development mobile gaming console based games mobile ad networks mobile usage smartphone penetration buzz marketing advertising revenues traffic acquisition costs tac digital budget allocation digital operations budget average order value time spent with media gross profits multiple of expenses movie financing kickstarter movie funding net-a-porter vogue trader joe zara retailing display social movie trends box office ticket sales public disclosure skipping ads tivo movie industry blockbuster movies movie advertising enhhanced campaigns performance vs display shift from impressions to performance iab chart higher education bear case virgin lifesavers brand extensions brand gildan godaddy taco bell audi superbowl 2013 fiat mercedes consumer products digital budgets agency side client side ad impresisons revenue model advertising agency consumer demand insights predictive analytics direct mail mailing costs digital scan jcrew cds dvds acquisition cost laptop notebooks and laptops bitly outsourcing javascript digital experiments web experiments jesse skinner market research notebook pc privacy settings facebook privacy customer research rumor newegg specialized sites forecasting desktops wintel intel search engine digital disruption graphing calculators calculators texas instruments ti-84 learning machine learning nielsen online campaign ratings digital user trends financial performance mobile pageviews vs desktop pageviews consumer trust credibility audience fragmentation hollis thomases magazine aapl ipad mini digital maturity fans reach management consulting marketing strategy wikipedia prediction 2012 presidential election barack obama politics mitt romney trademarks patents uspto ugg shift to mobile pharmaceutical social network design collabroation incentives auto sales digg foreign value careers hr human resources recruitment jobs pandora local search mobile search supply side demand side streaming media over the top content (media) cable television hashtags marketing analysis gps mp3 player fads earned media super bowl superbowl financial statements participation rate 90 9 1 1 9 90 search vs display images viral videos purell phone broadband omniture webtrends ctrs theatre industry 3d movies small business credentials integrated marketing communications change management first screen three screens third screen ecpm