RP Kumar

Greater New York City Area United States

Executive Vice-President, Global Director, Strategic Planning, Insights and Research at Ketchum

Advertising / Marketing / PR

Builder of Brands. Builder of Planners. Builder of Businesses. I help clients develop potent Brand Planning strategies, and I especially love to build and nurture the teams who develop those strategies. I have been noted for profound intellectual curiosity, passion for unexpected human insights, and challenging cliches and buzzwords. With multiple-category, feet-on-ground global brand building experience across JWT, Lowe & Partners, DRAFTFCB and Digitas, I am a "partner-in-crime" for Creatives, a business partner for C-level clients and a trusted collaborator for agency partners.