Personal Information
Unternehmen/Arbeitsplatz
San Francisco Bay Area, CA United States
Beruf
Product marketing lead, native advertising
Webseite
www.andrewjkaplan.com
Info
I'm excited to lead product marketing for several of LinkedIn's native ads products: Sponsored Content, Dynamic Ads, and Text Ads. In this role, managing two stellar PMMs, my goal is to connect marketers with high-quality, differentiated native advertising solutions on the world's largest professional network.
As PMM lead, I develop, oversee, and/or manage go-to-market plans that...
1) Assemble voice-of-customer data that my team can translate into product requirements, which my team delivers to our Product, Design, and Engineering teams. My team will accomplish this through customer validation interviews, pilot programs, NPS studies, and more.
2) Pilot new products and capabilities ...
Tags
marketing
advertising
internet
linkedin
digital
online video
sponsored updates
content marketing
sponsored content
disruption
mckinsey & company
technology
online
social media
hubspot
video
curation
monetization
aggregation
magnify
web
turnhere
Mehr anzeigen
- Präsentationen
- Dokumente
- Infografiken
LinkedIn’s Culture of Transformation
Pat Wadors
•
Vor 9 Jahren
The Seven Deadly Social Media Sins
XPLAIN
•
Vor 10 Jahren
The CMO's Guide to Marketing Org Structure
HubSpot
•
Vor 10 Jahren
5 killer ways to open up your next presentation
Big Fish Presentations
•
Vor 10 Jahren
50 Content Marketing Predictions for 2014
Content Marketing Institute
•
Vor 10 Jahren
How to spend your first $10K in paid marketing for startups
Andrew Artz
•
Vor 8 Jahren
[Slides] The State of Social Business 2013: The Maturing of Social Media into Social Business
Altimeter, a Prophet Company
•
Vor 10 Jahren
Random Acts of Marketing Kindness: 26 Ways to Make Someone Smile Today
HubSpot
•
Vor 10 Jahren
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America
Content Marketing Institute
•
Vor 11 Jahren
The Chief Marketing Officer is dead
IMD business school
•
Vor 10 Jahren
Ogilvy On: Social Media for B2B Companies
Ogilvy Consulting
•
Vor 14 Jahren
Inspiration for Marketers: 10 Inspiring Posts from Influencers on LinkedIn
LinkedIn
•
Vor 9 Jahren
Getting started with content marketing on LinkedIn
LinkedIn
•
Vor 10 Jahren
eMarketer Webinar: Programmatic Advertising 2015 Outlook
eMarketer
•
Vor 9 Jahren
eMarketer Webinar: Programmatic Advertising 2015 Outlook
eMarketer
•
Vor 9 Jahren
Building the Perfect Content Marketing Mix - Top Priorities for 2015 - Part 1
Content Marketing Institute
•
Vor 9 Jahren
The Principles of Great Design
Lee Carnihan
•
Vor 9 Jahren
The State of Enterprise Content Marketing - 2015
Content Marketing Institute
•
Vor 8 Jahren
5 Essential Strategies for Using Paid Media in Your Next Inbound Campaign
HubSpot
•
Vor 8 Jahren
10 Tips for a Better Blog Post by Ann Handley
Wiley
•
Vor 9 Jahren
The LinkedIn Guide to Personalized Content Creation
Content Marketing Institute
•
Vor 10 Jahren