Rafael Hernández Calvo

marketing publicidad creatividad ideas disrupción américa economía marketing and advertising strategic planning estrategia innovación branding creativity revista américa economía market research planning america economia planeamiento focus groups innovation behavioral economics purpose estratégia sherlock holmes consumer strategy star trek daniel kahneman admap inspiración pensamiento lateral disruption brainjuicer insights zara blockbuster netflix marketing creativo kodak etnografía planner bcp experiencia de cliente wieden + kennedy jon steel advertising got milk apple google contraintuición revista andanews behavior comunicaciones out of the box me too eatbigfish creative marketing adam morgan differentiation diferenciación challenger brands jwt brief bbh startup prototipo arwa mahdawi guy murphy john hegarty maya principle fluent innovation raymond loewy hard sell leo burnett stupid sell soft sell electrolux vallejo brand annoyance malestar de marca mckinsey consumer journey byron sharp brands how brands grow brand loyalty lealtad de marca consultant capacidad negativa john keats investigacion de mercado feelmore remesh greenbook insight innovation award bill murray mindswarms einstein expedia robot hyundai tecnologia karel capek huggies ing lao tzu the buggles cambio pensamiento crítico keats reed hastings tesla cirque du soleil campaña george perec adrian ho zeus jones juan josé millás borges negocio francis frei ann morris zappos interbank antihéroes harvard business school king kong éxito delfos oráculo porno helmuth von moltke consumidor cubillas lucchetti dove san fernando co-creación harvard business review barón rojo gillette mach3 kirk okanagan springs pacífico seguros kobayashi maru mccp partha sinha kay mccarthy malcolm white martien wiegel apg publicis stephen king forbes cannes tv link neruda the golden age of bullshit digital online twitter youtube facebook warc bob hoffman black friday internet inca kola pymes océano azul freelance emprendedores pilsen perú herbert gerjuoy alvin toeffler negocios gestión goldfish nudge the power of habit conducta charles duhigg jane goodall richard thales hábitos thinking fast & slow invisible gorilla rigoletto marketing in the era of accountability ipa engagement awareness confirmation bias insight malcolm gladwell leon goure konrad kellen focus group vietnam juan diego flórez gorilla cadbury neil armstrong disney hoteles bancos brand experience experiencias experiencia de marca nobel framing effect éxito fracaso casos de éxito new coke effie ideo w+k zyrtec perfect pitch brand equity phil barden decoded starbucks diagnóstico oj simpson obama problema iphone theodore levitt innovación rigor les binet sarah carter lovemarks beatles havas coca cola anda convencional paradigmas pre-tests artículo debate comunicación market trend trendspotting storytelling counterintuitive communication opinión lateral thinking