The Advertising Research Foundation

Advertising / Marketing / PR

The ARF (@The_ARF) is an organization dedicated to creating, curating, and sharing objective, industry-level advertising research. We enable members with unique, research-based insights to make true impact on their advertising and build marketing leadership within their organizations. Founded nearly 80 years ago, The ARF's members today include more than 400 leading brand advertisers, agencies, research firms, and media-tech companies. Together, we challenge conventions and discover new, actionable insights through objective research at scale.