Tej Desai
7 SlideShares 48 Followers 265 Folgens
Personal Information
Unternehmen/Arbeitsplatz
United Arab Emirates United Arab Emirates
Beruf
Brand Partnerships, MENA @TencentGames | Market Development | Community Building | Business Development Brand Strategy | Behavioral Science
Branche
Advertising / Marketing / PR
Webseite
ae.linkedin.com/in/tejdesai
Info
A marketing post-graduate with 15+ years of advertising & communication experience. Currently drives Business Development and Brand Partnerships at Tencent Games across MENA working on some of the world's most played games like PUBG Mobile helping build one of the most engaged communities of like-minded gamers. Over the years, he has had the privilege of leading and being involved with several award-winning brands like Axe, BurgerKing, Red Bull, Rexona/Sure, Ferrero, Dubai Parks & Resorts, J&J, Samsung to name a few. He has been instrumental in fostering team culture, developed structure, built processes and forged several successful partner alliances.
Kontaktdetails
Tags
advertising marketing and advertising marketing media consumerbehavior nudge behavioraleconomics behavioralscience communication trends innovation marketing strategy psychology strategic planning strategic management strategy choicearchitecture on-ground activations brand activations activation wom word of mouth talkability viral marketing buzz marketing viral creative briefs
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